Before I can tell you how to increase sales and revenue, I’ve got to tell you about a choice I made this morning. If you know me, you know there’s a story about a garden or something musical coming.
There I was this morning, pitcher in hand, watering my garden row by row as I’ve done for weeks. When my husband asked if I was ready to turn on the outside water, I hesitated. You might think I’d jump at the chance to make my life easier after all that manual effort.
But my response surprised even me: “Turning on the water would be best for the plants, but keeping it off might be better for me. This watering routine has been doing wonders for my mental health.”
Walking back and forth in the sunshine, having something rely on me, being present with my garden—these daily moments have become precious. Yet I also recognize that if I automated this task, I could focus on other valuable areas: planting flowers in that tricky back corner, paying more attention to the ecosystem of bugs and blossoms, or tackling the lawn that needs care.
This garden dilemma mirrors exactly what many small business owners face with their websites.
The Neglected Garden: Your Current Website Situation
Does this sound familiar? Your website sits there like a garden that was once lovingly planted but now feels overwhelming to maintain. Perhaps a web developer set it up years ago, but now:
- Your products and prices are outdated
- Your sales pages haven’t been touched in months (or years)
- Your contact information might not even be current
- The thought of logging in to make changes fills you with dread
It’s like having a garden with potential, but you’re afraid to touch it because you don’t know which plants are weeds and which are flowers. So it sits, not quite dead but certainly not thriving.
Planting the Seeds: Taking Back Control of Your Online Presence
Just like I needed to establish a routine with my garden watering, your website needs consistent attention to flourish. The good news? You don’t need a green thumb or tech genius status to get started.
The first step is simply overcoming that fear of login. Think of it as opening the garden gate—it’s just the beginning, but it’s essential. Your website is YOUR garden, not your developer’s. You have every right to tend to it, even if you’re starting with small, careful steps.
Nurturing Growth: Simple WordPress Updates That Drive Sales
Here’s a secret many web developers don’t share: WordPress was designed for non-technical people like you. With just a few basic skills, you can:
- Update your product information and pricing
- Create special offers and coupons that entice customers
- Craft simple but effective sales pages using templates
- Make your website reflect your current business reality
These aren’t complex coding tasks—they’re more like learning which plants need sun versus shade. Once you know the basics, it becomes second nature.
Harvesting Results: Building Your Email Connection
Remember how I mentioned that my daily watering routine created a relationship between me and my garden? Your email list works the same way with your customers.
Many business owners either:
- Have no email list at all
- Have a list they never contact
- Feel overwhelmed by the idea of “email marketing”
But here’s the truth: Your email list is simply a way to have ongoing conversations with people who already like what you do. It’s not about complex marketing tactics—it’s about genuine connections that will naturally increase sales and revenue.
Like turning on that garden hose would free me to focus on other areas of my yard, learning these basic website skills will free you to focus on what you do best in your business.
Join Me for a Season of Growth
I understand the hesitation to touch your website. There’s comfort in leaving it to “experts.” But I’ve watched countless business owners transform their confidence (and their sales) by mastering just a few essential skills.
If you’re ready to stop feeling intimidated by your own website, I’d love to have you join me:
Convert Workshop: Learn the essential skills to increase sales and revenue through high-converting sales pages, simple email techniques, and how to set up products and coupons on your WordPress website—all taught in plain, friendly language with step-by-step guidance.
Free Tech Tea Party: Bring your tech fears and questions to our casual weekly gathering where we’ll sip tea and solve website problems together. It’s actually really fun and we’ve got quite a nice community growing. But, we’re missing you.
Like my garden that needs both water and sunshine to thrive, your business deserves both a functioning website AND your unique vision. Let me help you bring them together.
Sign up for the Convert Workshop or Tea Party today