The first year I tried gardening, my entire garden was dead by July (it may have been a new record in garden killing). But what does that have to do with business technology? Stick around and I’ll tell you.
I started with such enthusiasm—buying all the plants, digging in the sunshine, imagining the bountiful harvest ahead. I had visions of fresh tomatoes, crisp lettuce, and fragrant herbs just steps from my kitchen.
Then reality hit. I got tired of walking through the cheat grass to get to the garden when it was hot outside. I stopped watering it. I planted sun-loving vegetables in shady spots. I had no idea how to protect my seedlings from the local pests that viewed my garden as an all-you-can-eat buffet. The zucchini plants were nibbled down to the stems.
By mid-summer, I was left with withered plants and a sense of failure. “I guess I don’t have a green thumb,” I told myself, ready to give up.
Fast forward several years, and my garden isn’t perfect—but it’s alive and producing. I work in the dirt almost daily now, finding it’s become essential for my mental health. The sunshine, the satisfaction of nurturing something from seed to harvest, the lessons in patience—gardening has become my sanctuary.
What does this have to do with your business?
Everything.
Because I see the exact same pattern when business owners approach technology.
They try to create a sales page once, get frustrated when it doesn’t look professional or convert well, and declare: “I’m just not a tech person.”
They attempt to set up an email campaign, find the platform confusing, and decide to outsource it forever—even though that means waiting days or weeks for simple changes.
They struggle with setting up products online and conclude it’s beyond their capabilities, even though these skills could dramatically transform their business growth.
The myth of the “tech person”
Just like there’s a myth of people born with a “green thumb,” there’s a pervasive myth that some people are naturally “good with technology” while others aren’t.
But here’s what I’ve learned from both gardening and teaching technology:
Skills aren’t innate—they’re learned through guided practice.
My garden didn’t fail because I lacked some gardening gene. It failed because I didn’t have the right knowledge or guidance (plus the fact that I quit watering it). I didn’t know what questions to ask or what problems to anticipate.
And your technology doesn’t have to be frustrating for the same reasons.
Why learning with friends changes everything
The turning point in my gardening journey came when I started learning alongside other gardeners. When my tomatoes developed spots, I could ask someone who’d seen it before. When I wasn’t sure how deep to plant my seeds, someone showed me.
I still made mistakes—but they weren’t catastrophic because I had guides.
This realization is what inspired me to create the Convert Workshop. Because friends don’t let friends learn tech alone.
In this 3-week workshop, you’ll learn alongside other non-techy business owners to:
- Create high-converting sales pages that turn visitors into customers
- Build email campaigns that nurture relationships and generate sales
- Set up products and services online that are easy for customers to purchase
And you’ll do it all with step-by-step guidance and a community of fellow learners who understand your challenges.
The harvest you can expect
By the end of our three weeks together, you won’t just have knowledge—you’ll have actual completed pages and systems:
- A professional sales page that speaks directly to your ideal customers
- An email sequence that builds relationships and generates sales on autopilot
- Product setups that make purchasing simple and seamless
But perhaps most importantly, you’ll have confidence. The confidence to make changes when you have new ideas. The confidence to update your offerings without waiting for someone else’s timeline. The confidence that comes from knowing you can tend your own digital garden.
The “No Green Thumb Required” guarantee
I understand the hesitation. Business technology can feel overwhelming when you’ve had negative experiences before.
That’s why I offer my “No Green Thumb Required” guarantee:
If you can send an email, you can complete this workshop. I’ll break everything down into manageable steps with zero tech jargon. And if you get stuck? I’ll be there to help you through it, just like a gardening friend would show you how to stake your tomatoes.
Ready to grow?
Stop letting technology limitations hold back your business growth. Join us for the Convert Workshop and learn to nurture your online presence as naturally as tending a garden—with friends beside you every step of the way.
Because friends don’t let friends learn tech alone.